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World of Webinar
Comprehensive platform designed to enhance the experience of hosting and attending webinars
The main challenge is to create a seamless experience for users to discover, register, and attend webinars from a single platform. Users often spend excessive time searching for webinars from reliable sources & face difficulties in managing their webinar schedules.
My Role
User Experience Designer
Devices
Web & Mobile
Tools Used
Figma
My team and role at World of Webinar
- Low-Fi sketches
- Task flows
- Defining visual language
- Hi-fi mockups
- design validation
- Ideation
- User Interviews
THE PROBLEM
Users seek accessible, high-quality webinars on diverse topics.
During the COVID-19 pandemic, the challenge was to cater to a growing demand for easily discoverable, high-quality webinars on various topics while ensuring a seamless experience for users from finding to attending these webinars.
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This need opened up significant opportunities for "World of Webinar" to bridge the gap between webinar hosts and a global audience, tapping into the niche market of knowledge seekers and professional learners.
THE SOLUTION
Building a webinar aggregator platform to solve the discoverability and distribution problem for consumers as well as organisers, respectively.
...and our users loved these products.
150+
webinars hosted in the first month after the launch.
45%
increase in user engagement within the first month.
70%
attendees returned for additional webinars
THE PROCESS
By asking questions and discovering their answers is how we got to the final product.
RESEARCH STUDY
The below stats are enough to explain the significance and growth of Video Conferencing that the pandemic has brought among us.
IDEATION
Listing down ideas
Due to the pandemic, we empathized with the users by stepping into their shoes. Each team member had experience participating in webinars and virtual events, so we leveraged our personal insights and expectations to brainstorm and list potential improvements.
We jotted down the ideas we had for improving the user's experience:
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SOLUTION
I worked on defining the visual language & brand logo for a more inclusive and joyful experience
Colors:
The color palette is designed to be inclusive, using colors that are visually accessible and friendly. I used this approach to ensure that the application is welcoming to a wide audience.
Brand identity :
The interconnected loops of the "W" suggest continuous growth, community, and collaboration.
The colors transition smoothly through a spectrum, reflecting diversity, creativity, and inclusiveness.
SOLUTION
Adding personalization & engagement features to the User flow
Personalization
users are prompted to select their interests from various categories.
Home
Shows detailed information including the time left until the webinar starts, speaker's name, the organization.
Webinar details
insights about the webinar information, about, & registeration
And we found our one for all solution
1
WOW showcases registered webinars, personalized recommendations, & featured content.
2
WOW creates easy registeration. Post-registration, users receive immediate confirmation and options to add the event to their calendar.
3
WOW creates a platform to add webinar which customizes for users later.
4
WOW creates an attendee dashboard and host views with all personalized details.
5
A section for attendees to upvote questions, enabling the most relevant or popular queries to be prioritized.
Results
And clients liked what we produced...
150+
webinars hosted in the first month after the launch.
45%
increase in user engagement within the first month.
70%
attendees returned for additional webinars
Thank You For Reading :)
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